Designed for quick loading and easy navigation, mobile-specific websites are formatted (much like the name suggests) specifically for site visitors accessing websites on their mobile devices. Responsive website design, on the other hand, acts as a "one size fits all" solution for providing a quality user experience on any device. These are quickly becoming the new standard for internet searching on mobile phones and tablets.
Did you know? Google has a separate index for mobile content. This index is fairly empty at the moment and your business could be the first in your region with mobile presence. If you're not representing yourself on the mobile web, your competition will surely take up the opportunity.
Mobile websites are unique to Apps in that they do not rely on different operating systems in order to function correctly therefore if you have one customer using Android and another using Apple's operating system they will both be able to access your information.
The use of mobile devices such as the iPad and Android tablets are set to double this year and Google is already starting to report on higher click through rates for some mobile searches.